• The Bank supports the broadcasting of the documentary series on National Geographic Channel Bulgaria 

UBB AD supports the broadcasting of BRAIN GAME documentary series in Bulgaria – the show that has achieved the highest rating in the history of National Geographic Channels in USA. The new series which premiered in Bulgaria on 18^th September at 8.55 p.m. will incorporate illusions, brain games and interactive experiments in order to reveal the capacities of the human brain.

UBB AD joined the BRAIN GAMES challenge because we believe in the unlimited human capacities and the potential that every one of us is carrying within themselves”, Ms.Anka Kostova, manager of UBB AD’s PR and Sponsorship Unit said. It is precisely with the support of the Bank that the first season of BRAIN GAMES is broadcasted in Bulgaria.

BRAIN GAMES series provides a workout for the brain through giving demonstrations and engaging the spectators in interactive puzzles. The amazing illusions, games and challenges make the spectators ask themselves whether to believe their eyes or not. Each episode of Brain Games shall explore a different subject such as attention, fear, sense, time perception and memory.

Days before the premiere of the TV format in Bulgaria, Sofia hosted the largest group brain training. In the late afternoon of September 13, the customers of The MALL witnessed breath- taking experiments and trained their brain with logic puzzles and optical illusions during the event on the occasion of the upcoming premiere of the show.

Attendees had the opportunity to participate in games, interactive puzzles and illusions and thus train the most powerful gaming machine – the human brain. Among the guests of the event was the famous psychotherapist – Mrs. Madlen Algafari, who gave a scientific explanation for the phenomenon and the reactions of various brain centers, while the representative of the gaming community in Bulgaria – Mr. Martin Kadinov, advised on how not to succumb to the challenges our own brain confronts us with.

The answer to the question precisely why our brain makes tricks and magic possible was revealed by Magician Andrey who gave the public several demonstrations and explained why we tend to easily believe optical illusions.

Puzzles, games and illusions can also be tested during the ON!Fest festival which will be held between September 20^th and 22^nd 2013 in Inter Expo Center.

About BRAIN GAMES

BRAIN GAMES is produced for National Geographic Channels International by National Geographic Television (NGT), with Executive producer Mr. Jerry Kolber. Mr. Hamish Mykura from National Geographic Channels International is an Executive vice president and Head of International Content Section.  

National Geographic Channels International (NGCI) inspires its viewers with its interesting and innovative programs that make us reevaluate our knowledge, our views of the world and our goals. NGCI is a commercial enterprise, property of National Geographic Ventures and FOX Entertainment Group. It supports the National Geographic Society’s pursuit of discoveries, nature conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music. 

Globally, National Geographic Channel (including NGC U.S. – a joint venture of NGV and Fox Cable Networks Group) is reaching more than 440 million households in 171 countries and is broadcasted in 38 languages.

About United Bulgarian Bank

The Bank was established in 1992 after the merger of 22 Bulgarian regional commercial banks. United Bulgarian Bank is the first and most comprehensive consolidation project in the Bulgarian banking sector. The Bank maintains and develops sustainable policy of corporate social responsibility as a part of its active commitment to the society and its members, its past and its future. Along with its key lines of support, aimed at the preservation of the cultural and historical heritage and the support for the Bulgarian sports and arts, UBB AD gives a good priority to science and innovative projects that develop human potential.