As of today, UBB officially kick-starts the donation campaign under its Choose to Help programme. 20 projects of non-governmental organizations and educational institutions from all over Bulgaria have been shortlisted for the donation phase of the programme and seek financial support for their realization. This campaign will continue until the end of 2025. Projects have been split into four key domains – Healthcare, Social Activities, Culture and Education and Protection of the Environment.

The institutions and organizations, for whose projects funding is being raised within the Choose to Help programme are the following: Bulgarian Lymfedema Association, Endometriosis and Reproductive Health Foundation, Healthcare Rights Protection Centre, New Bulgarian University, Sofia Blooming Society Association, For Our Children Foundation, Project Northwest Foundation, Bulgarian Society of Pediatric Ophtalmology, Neuroophtalomology and Ophtalmogenetics, Association for Stroke and Aphasia, Three Foundation, Mom Got a Job Foundation, St. St. Cyril and Methodius Secondary School - Dobrich town, Caritas Sofia, SOS Children’s Villages Bulgaria, Estorium Foundation, Mom to Mom Foundation, Association Media Literacy Coalition, Social Future Foundation, Dr. Boris Dimitrov Foundation, Emergency Rescue - Plovdiv Association.

The donation campaign among UBB employees is already underway, and by tradition UBB is going to top up its employees’ donations with an additional amount of money. Donating to a selected project is easy, by just following the link  https://www.ubb.bg/izberi/2025  and clicking on the Donate button below every individual project. The date by which you can donate is 31.12.2025. There is no limitation as to the number of donations, nor on the donated sum.

This year’s edition of the campaign registered a record number of applicants, namely 218 projects. According to the programme guidelines, all projects have initially gone through an external assessment by the Bulgarian Donor Forum (BDF), and then through an internal approval by KBC Group in Bulgaria.

This initiative is being held for a 16-th consecutive year, as since 2009 up until now the Bank, its employees and the society have supported a total of over 320 projects with nearly BGN 4 million. The Choose to Help donation campaign of UBB is being carried out with the cooperation of Argent Group, an agency for end-to-end media solutions, strategy development, competitive analyses, creative and digital advertising and of the Human Bulgaria advertising agency.