UBB organizes a dedicated campaign with prizes on the occasion of the birthday of the Bank’s digital assistant - Kate. The campaign was launched on 17 February with end date 9 March 2025. All individual customers of the Bank, users of the UBB Mobile app, are eligible for enrollment in the campaign. They need to show appreciation for Kate’s holiday by wishing her „Happy Birthday“ in the mobile app chat with her. There will be three lucky winners of a new iPhone 16 smart phone. The congratulation campaign winners will be personally selected by Kate through lot-drawing.

„Over the last three years Kate has affirmed herself as an indispensable digital assistant for our customers. She facilitates the daily banking and makes it more accessible and convenient. During the current and the next year Kate will continue to develop along the line of ever more active offering of products and services to individual and business customers, alleviating the internal processes in the Bank, thus supporting and accelerating our overall digitalization.“, shared Tatyana Ivanova, Executive Director Digitalization, Data and Operations at UBB and Innovation Leader of KBC Group in Bulgaria.

Kate is a personal digital assistant in the UBB Mobile app, who thoroughly changes the model of rendering banking services to customers. She has been developed on the basis of modern AI technologies and provides 24/7 personalized service through a constantly self-learning artificial intelligence and usage of data. The Bank’s customers can interact with Kate through both text and voice instructions to make things even easier.

Kate has been gaining the trust of a growing part of the UBB customers, using the Bank’s mobile banking app and helped with more than 3 million customer inquiries over the last year. Most frequent questions to her are those for checking an IBAN and account balance, assistance upon the execution of fund transfers and change of limits under bank cards.

The Bank’s data shows that only over 2024 more than 80% of the UBB Mobile users took advantage of her services, and 71% of those expressed their satisfaction with the rendered assistance or provided information. It is also impressive that 40% of customers, who have approached her, tend to recommend her to relatives and close ones.

More and more customers embrace her proposals for using or purchasing various products and services, offered through UBB Mobile. Every fifth proactive proposal of Kate has triggered real interest with users, who have initiated a dialogue with Kate, based on the notification, sent by her.